reThela Technology
Industry: Skilling & Employability
Headquarters: Howrah, West Bengal
Website: https://rethela.com/
Cohort: 2022
reThela is a social venture that aims to build an organized retail market infrastructure for fragmented and unorganized street vendors. They provide cost-competitive mechanisms for businesses to market and sell their products through street vendors with customized carts, technology, and operational support. They currently work with brand partners, governments, and street vendor associations.
FOUNDER
With over 16 years of experience in sales and marketing for industries like FMCG, Retail, and Real Estate and Technology, he has a PG in Retail Communications and plays a key role in launching India’s first affordable housing project in Mumbai. He left his corporate life to found reThela with a vision to connect “retail” with “thelas” by providing market opportunities for brands and providing livelihood support to street vendors.