When Selvakumar Varadharajan, founder and Chief Executive of Laymen Agro Ventures settled in Bangalore to start a family, he and his wife soon began to long for the farm-fresh produce and dairy of their childhood that was not available in urban India. This prompted them to move back to Coimbatore to start a venture that would provide urban citizens with access to fresh agro-products while improving the livelihoods of small-holder farmers and rural youths in the process.