Roots Reforms Initiative
Roots Reforms Initiative
Industry: Financial Services
Headquarters: Bangalore, Karnataka
Cohort: 2021
Roots facilitates access to—and choices of—financial services to underserved segments through a digitally-driven distribution model. The company leverages various financial services partner networks, cutting edge technology and tools, and highly skilled processional teams to serve last-mile customers.
Livelihood activities, such as agriculture and micro enterprises, and general needs of the rural population revolve around timely availability of finance. Roots supports various key development aspects of rural life, such as livelihood initiatives, employment generation, and infrastructure development projects to create happier communities.