Happy Roots
Happy Roots
Industry: Agriculture/Agribusiness
Headquarters: Pune, Maharashtra
Website: www.happyroots.in
Cohort: 2018
Happy Roots grows, manufactures, and markets ready-to-eat products made from indigenous, locally sourced grains by rural women. It is building a transparent food supply chain that transfers 50% of business ownership to smallholder farmers and rural women. They trust that the next big disruption in the Indian agriculture space will come from efficient supply chains and affordable technology. Happy Roots is trying to marry both while generating profitable livelihoods for rural communities and protecting local crop biodiversity.