Upaya’s Chief Impact Officer and Co-Founder, Sachi Shenoy, contributed a guest blog post to the American Evaluation Association’s aea365 blog in a series on social impact measurement.

I’ve often heard mission-driven organizations talk about the importance of scale. While reporting large and wide outreach is a commendable goal, it should not preclude measuring the depth of impact. It’s important to ask how a program benefited its target audience in the intended way. If we have created new jobs, for example, have jobholders’ incomes increased, especially compared to their old jobs?

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Originally published on aea365.org on May 13, 2019 .